ABOUT ME
In a career spanning 20+ years, Craig has worked for nine ad agencies in the USA, Canada and South Africa. As a Copywriter, Content Strategist, Creative Director, and Author, he has won awards in New York, London, and South Africa, including One Show, London International Advertising Awards, New York Festivals, National Addys, Loeries.
His work has appeared in publications such as Boards Magazine, Graphis and Creativity. In addition to writing copy, Craig delights in the conceptualization and direction of virals, web documentaries, webisodes and various other forms of advertainment.
His long form writing has appeared in Rolling Stone, China Newsweek, Creative Nonfiction and the Mail & Guardian. In 2009 he was a finalist for the Susan Atefat Prize for Creative Non-Fiction (USA). He worked in 2011 as an instructor at the Maryland Institute College of Art (MICA) and more recently as a part-time lecturer at the AAA School of Advertising in Cape Town.